Verastar Group, the UK’s leading multi-service provider, has signed a multi-million-pound digital transformation deal to drive greater innovation and collaboration, underpinning its continued growth.

The investment will see the delivery of a single unified customer relationship management (CRM) system – built on Salesforce and Pardot systems – across all brands within the business group.

At the same time, Verastar has appointed senior technologist, Spencer Clarkson, to the newly created role of Chief Technology Officer (CTO) to deliver the project. He is also tasked with optimising the group’s existing technology platforms.

Clarkson brings huge experience from a 30-year career, during which he has successfully overseen transformative IT projects within Blue Chip organisations both in the UK and across Europe.

Verastar CEO Lee Hull said: “One of Verastar’s biggest strengths is its ability to deliver multiple services to small businesses under one roof, so bringing all our brands closer together with a single, unified system that gives a single view of every customer makes perfect sense.

“This investment is about making our colleagues’ day-to-day lives more straightforward, so they have more time to focus on offering a world-class customer experience to the 160,000 small businesses that rely on our services.

“Spencer is an amazing leader in the technology space. He has a deep understanding of how to apply technology solutions that deliver real business improvements and I have no doubt that his expertise will help Verastar solidify its position as the leader in our market and a true champion of small business.”


Verastar’s new CTO, Spencer Clarkson


Verastar Group comprises a number of different brands including Inspire Payments, The Insurance Octopus, Clear Business and kinex, serving eight essential services to more than 160,000 small businesses.

Spencer Clarkson said: “The opportunity to join Verastar at this exciting time of growth and digital transformation was one I couldn’t turn down. Innovation is at the very heart of Verastar and it’s clear that both Lee and the wider business are committed to using new technology to improve services and make colleagues’ and customers’ lives easier.”

The digital transformation project is being delivered in conjunction with Salesforce, Natterbox and SnapLogic.

Claire Brown, Head of Energy and Utilities at Salesforce UK said: “Verastar is bringing essential services to small businesses in the UK for a higher quality of customer care across utilities, telecoms, insurance and digital payments. Having the right trusted digital transformation partner is crucial, and we’re thrilled to be working with Verastar as they continue to innovate and grow”