Verastar has appointed Paul Sinclair as its Chief Brand & Marketing Officer to support the firm’s ambitious products and services growth plans.

Previously Marketing Director at telecoms and technology provider Zen Internet, Sinclair leads a growing 20-person strong in-house team covering all marketing disciplines including, Digital, CRM, PR, comms and design.

Lee Hull, Verastar CEO comments: “We’ve strengthened the talent we have within our expanding in-house marketing team to lead the business into an exciting phase of delivering next-generation services for the small business market.  Paul and his team are a highly skilled and experienced marketing services division.”

Sinclair comments: “I’m delighted to lead on Verastar Group’s marketing strategy to challenge and bring something different to a very traditional market.”

Other recent marketing hires at Verastar Group include Head of Marketing Olivia Smyth and PR & External Communications Manager Sara Mak, both of whom have extensive experience delivering campaigns for B2B brands in the telecoms, SME and finance sectors.