Multi-service provider Verastar today announces that its insurance brand, The Insurance Octopus, has appointed Helen Bush to the role of director, the most senior position within the company.
Helen has held the position of Head of Finance and Support Services for 11 years and has been instrumental in the business’s success, having initially joined in 2009.
The Insurance Octopus is an established commercial insurance broker, providing tailored insurance policies to around 35,000 small businesses.
Having built a successful career working within multiple departments, Helen has had an influence over all aspects of the business.
Prior to working at The Insurance Octopus, Helen worked as a media executive at agency Mediavest.
She said: “I’m really honoured to be leading The Insurance Octopus. I’ve been with the company for more than a decade and in that time we’ve never stood still.
“I always had a drive to improve areas of the business, creating solutions and implementing strategies to make things simpler and faster for our customers and colleagues. To deliver that approach across the whole business now is exciting, and being able to take our people on that journey with me, and then seeing the results, is very rewarding.
“My core focus as Director is to take us on to that next level. We’re implementing new technology to make things even faster and smoother for our customers. We’re also growing our presence in the cyber market, which is an increasingly important market for small businesses.”
Founded in 2008, The Insurance Octopus now employs 90 people and achieved a Gross Written Premium (GWP) of £19m in the financial year ending April 2021.
The insurance broker was also recognised for its exceptional customer service with the Feefo’s Platinum Trusted Service award, and earlier this year was announced as a finalist at the British Insurance Awards.
Helen said: “In the early stages of my career at The Insurance Octopus, I could see that the business had potential. I’ve spent the last 13 years helping to grow The Insurance Octopus from a start-up, to now an established commercial insurance broker.
“We have set ourselves apart from other brokers by taking the complexity out of insurance and making it simple and straightforward to our customers. The journey of The Insurance Octopus has been exceptional, and I look forward to supporting the entire team in the future.”
The Insurance Octopus was acquired by Verastar Group in 2016.
Helen adds: “Being part of the Verastar group unlocks a lot of growth potential for us. We are in a position to deliver a unique offering to Verastar customers, and strengthen the Verastar group offering as a multi-service provider.”
Commenting on Helen’s appointment, Lee Hull, CEO of Verastar said: “Helen is an outstanding leader and the work she has done to grow The Insurance Octopus is phenomenal. Her plans to strengthen and shape The Insurance Octopus for the future are incredibly exciting. She is well placed to take leadership and reach into new markets within the insurance industry.”